TAP G04-016

TAP Marketing Strategy

Statement of Issue:

By raising TAP’s profile both externally and internally, increasing visibility and awareness among all its audiences and stakeholders, improved “brand recognition” of TAP’s national identity will be achieved. This recognition will increase participation and feedback from taxpayers and allow TAP members to achieve broader influence within IRS, ensuring that their pre-decisional input is received concerning IRS policy and/or procedural matters directly affecting taxpayers.

Proposal:

Provide a national communication strategy for the Taxpayer Advocacy Panel, helping raise its profile and thereby strengthen its identity as the leading voice for the taxpayer in all 50 states with the ability to shape IRS policies and procedures that directly affect taxpayers.

Raise public awareness of TAP by increasing
a. Outreach Events
b. Marketing
c. Partnering with Key Stakeholder Groups

Response Notes:

TAP adopted marketing strategy and agreed to implement on an on-going basis.