How can the number of small
businesses and self-employed tax payers, who utilize
electronic deposits, be increased?
Proposal:
The Committee recommended
the following:
Education:
Continue to educate taxpayers in order to dispel
the fears taxpayers have about electronic methods.
Educate and encourage tax professionals to utilize
electronic methods.
Procedure:
Continue with innovative programs such as the Penalty
Rebate Program and the EFTPS pre-enrollment of new
small businesses.
Encourage the development of payroll software,
which not only does payroll computations but also
would electronically file and make payroll deposits.
Response Notes:
While a number of the initiatives recommended
are already underway, the committee identified new initiatives
the Marketing Strategies Group plans to address.
Because older business owners appear the least
interested in new processes, the Marketing Strategies
group plans to explore opportunities for industry
groups, with which Taxpayer Education and Communication
partners, to identify industries and organizations
that are likely to have older demographics. Once the
information has been obtained, special messages for
those market segments can be developed.
Interactive software training modules for the Electronic
Federal Tax Payment System (EFTPS) are currently available
on the Internet and on CDs available upon request
from the IRS Distribution Centers.
Marketing electronic payments to tax professionals
has been the key component of IRS’ marketing
strategy for a number of years.
The Penalty Rebate Program was made available nationwide
approximately one year ago. The Service is just at
the point when it will be able to measure the impact
of the program. If it is as successful as the pilot
project, there is every expectation that the program
will continue.
The EFTPS Pre-Enrollment Program appears to have
been very successful in promoting the use of EFTPS
among new business owners, with approximately 30%
of the new businesses completing the registration
process and making payments electronically. If that
success is validated through further research, it
can be expected that the program will continue as
a key part of the e-pay strategy.
Encouraging payroll software developers to include
e-file and e-pay in their software products has met
with limited success in the past. However, a new effort
is in the planning stage, one that will focus on the
market for such products and the marketing opportunities
available through partnering with the IRS.