Develop marketing packet
for tax professionals who use software to prepare 1040
tax returns, but file on paper (V-coders).
Proposal:
Develop direct mail packet
for identified V-coders that will include a cover letter,
e-file myths Qs&As, key messages and CD with E-File
Made Easy product.
Response Notes:
IRS produced and mailed the marketing packet
developed by the TAP committee. Mailing went to 60,000
tax professionals to direct them to the "E-file Made
Easy--A Tax Professional's One-Stop E-File & E-Pay
Shop" website and further encourage them to file
electronically.
Graphic Version