Reaching out to the small business community
to survey their processes and opinions took a great
deal of time and effort. That effort is evident in the
Committee’s understanding of the issues and is
reflected in its recommendations.
Education is a key component of IRS efforts to encourage
small businesses to utilize the electronic filing tools
that are available to them.
- The Marketing Strategies Group is currently reviewing
all publications, documents and notices to assure
a prominent and consistent message is displayed relative
to electronic filing and payment programs.
- E-File and E-Pay posters are currently displayed
in IRS service locations and the marketing group is
studying opportunities to have them posted in business
centers, such as offices of the Small Business Administration,
the Social Security Administration, and educational
institutions that serve as incubators for new businesses.
Post offices and libraries, with their own areas of
interest, have historically been less supportive of
these messages.
- While the IRS no longer has the resources to host
small business workshops, it is leveraging the resources
of other organizations, such as SCORE, and tax practitioners
to include e-file and e-pay messages in their workshops
and presentations.
- IRS actively markets e-pay to new business owners.
The Marketing Strategies Manager is in the process
of determining if e-file materials are included among
the products sent to those receiving a new EIN.
- IRS has consistently found that mailing pamphlets
or other marketing materials directly to taxpayers
is not productive. Taxpayers either throw them away
once they realize they are not specific to their tax
obligations, or turn the materials over to their tax
return preparers.
Financial incentives to electronically file tax returns
have long been given consideration. However, such initiatives
face enormous hurdles.
- Tax credits to reimburse taxpayers for expenses
incurred require legislation and would result in considerable
cost to the government.
- Establishment of a “penalty” fee for
paper filing would also require legislation, however
it is considered unlikely that Congress would create
a fee for taxpayers to do what they are legally required
to do.
- A more likely opportunity is one that would offer
new or the smallest businesses the capability to file
on-line at no cost. The success of Free- File for
individual taxpayers supports this recommendation.
The Marketing Strategies Manager plans to explore
this recommendation with IRS’ office of Electronic
Tax Administration.
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