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TAP E-File Marketing to Tax Professionals

TAP D04-068	E-File Marketing to Tax Professionals
Statement of Issue:	Develop marketing packet for tax professionals who use software to prepare 1040 tax returns, but file on paper (V-coders).
Proposal:	Develop direct mail packet for identified V-coders that will include a cover letter, e-file myths Qs&As, key messages and CD with E-File Made Easy product.
Response Notes:	IRS produced and mailed the marketing packet developed by the TAP committee. Mailing went to 60,000 tax professionals to direct them to the "E-file Made Easy--A Tax Professional's One-Stop E-File & E-Pay Shop" website and further encourage them to file electronically.