TAP G03-021

TAP Marketing Strategy

Statement of Issue:

The Ad Hoc Committee reviewed previous marketing materials developed by IRS in-house media specialists for the previous CAP organization.

Proposal:

Seeing the need to conserve limited funding and with an eye toward continuity with the previously noted CAP, we proceeded to focus on the suitability and applicability of all existing materials. It was agreed to utilize, as much as possible, previously developed materials as well as currently existing TAP items - for our upcoming fiscal year marketing efforts vis-à-vis TAP.

Response Notes:

Suggested changes to existing TAP materials made and booklet describing materials distributed to all members.